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Breaking Down E-Mail Marketing: Reaching Your Audience
If you read Part 1 in this series, then you know how important it is to start an email newsletter. But how do you achieve the best results and make sure your newsletter is actually seen? Keep These...
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5 Ways Social Media Can Help Your Small Business
As a business owner, it’s hard to see value in spending lots of time on social media. You can’t always draw a straight line from your post to new customers or sales. But if you stick with it and have a...
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5 Books Every Creative Business Owner Should Read
As business owners, we all hit highs and low. To stay inspired, read other people’s success stories to find out how they overcome difficulties and navigate the world of business. These 5 books are...
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3 Ways to Get More Mileage Out of Old Blog Posts
You’ve been blogging for a couple years now and posted lots of great content. You’re still posting new content all the time but can’t help thinking that some of the content you posted a few years ago...
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Should You Use QR Codes for Your Handmade Business?
QR Codes originated in the logistics field as a way to track inventory and products in warehouses, similar to barcodes. “QR” stands for “quick response”**, as the code is a way to store a lot of...
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Why You Should Do Your Own Accounting and Learn Quickbooks (with a CPA’s help)
Disclosure: I am not an accountant. You should seek advice from a qualified accountant on all financial decisions for your business. Being a creative, the last thing you probably want to do is get...
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How To Set Goals When Using Social Media
If you are using social media to promote your business, then you probably have already set some goals, such as reaching a certain number of followers in a set time period. But social media goals should...
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Social Media Content Ideas You’ve Never Thought About
What do you usually post to social media to promote your business? Many creative businesses post about sales, new products, and events they’ll be appearing at, all of which are good pieces of...
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How to Get Started: Facebook Business Page Part 2
In the last installment, we covered how to set up a Facebook Page for your business. Once your Facebook business page is set up, your success will depend on what you post to the page itself. In this...
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Guest Post: How to Get Started: Facebook Business Page Part 3
Now that you’ve set up a Facebook Page for your business and you’re posting regularly, the next step is to measure performance and to look into using Facebook Ads to promote your business. How to Get...
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